Moosejaw Opening Pop-Up Store in Grand Rapids' Market District

Posted on September 8, 2016 by Erin Cataldo

Moosejaw, one of the nation’s top outdoor retailers, will open a new pop-up store at 410 Ionia Ave. SW in the newly renovated Klingman Lofts building across the from the Grand Rapids Downtown Market. The store will open on September 19, with grand opening events taking place during the first weekend of ArtPrize.

Located in the core of downtown Grand Rapids’ emerging Market District, Moosejaw Grand Rapids will be a 4,000 square foot retail store, connected to the company’s largest ever “High Altitude Lounge,” a place where the company intends to host events, activities and hone their ping-pong skills. 

“Moosejaw has considered Grand Rapids for a retail presence for many years, and today the city has an ecosystem of energy that we really want be part of,” said Nick Rau, Director of Retail at Moosejaw. “We looked at numerous locations in Grand Rapids, and chose the Klingman Lofts because it offered the perfect space for us to experiment with a new retail format, plus proximity to the highly trafficked Downtown Market.”

The store is part of Moosejaw’s “pop-up to permanent” strategy of testing new markets and retail concepts with short-term leases before investing in a permanent space. “We like the space and the area so much that we’ve invested more than we would in a typical pop-up,” added Eoin Comerford, Moosejaw’s CEO. “After winter we’ll assess whether to invest further to make this a permanent location like we did with our 2012 pop-up in Downtown Detroit.”

After three years, the Downtown Market has created a significant retail presence in downtown Grand Rapids, and its impact has grown, establishing a new district in the city for retailers to open their doors, entrepreneurs to launch new projects and businesses to expand and grow. Craft Beer Cellar, a craft beer bottle shop and bar, also announced last month it would open in the Klingman Loft building this fall.

“The Downtown Market is the catalyst for the growth in this area, and among the reasons we invested in the Klingman and Baker Loft properties,” said Mike Jacobson, chairman, LC Companies. “We feel strongly that Ionia Avenue is the next area of growth and development in Grand Rapids, and Moosejaw’s passion and robust retail presence will be an excellent addition to this up-and-coming district."

As intended, the Grand Rapids Downtown Market has become a self-sustaining, mixed-use facility that brings together food production, distribution, marketing and education about local foods. In the Market’s first three years, two tenants have expanded to open second businesses inside the Market Hall and several more are expanding into second locations in the city. 

“We had a vision for what the Market District could be, and we are now seeing it come to fruition, inside our building and beyond our walls,” said Mimi Fritz, president and CEO of the Downtown Market. “Just like the Downtown Market, the Market District can be an incubator for new ideas, and we are eager to work with Moosejaw, which is experimenting with a new store concept here in Grand Rapids just as several of our own tenants have already done successfully.”

About Moosejaw

Moosejaw is The Most Fun Outdoor Retailer on the Planet, according to our moms. We want to make shopping as much fun as backpacking the Chilkoot trail, climbing in Yosemite, or playing red rover with the neighbors who you don't like that much but they're always ready to play any game in the cul-de-sac so you make do. Moosejaw carries the finest selection of the outdoor gear and apparel from leading brands like Patagonia, Arc’Teryx, The North Face, and Canada Goose. More at www.moosejaw.com.

About the Grand Rapids Downtown Market

The Grand Rapids Downtown Market is the region’s choice for fresh, delicious foods and amazing public market merchants. The Market is a $30 million, self-sustaining, LEED-certified, mixed-use facility that brings together production, distribution, marketing and education about local foods and growing. It incorporates entrepreneur and experimentation space for both emerging and experienced food artisans and merchants including a 24-vendor Market Hall and two full-service restaurants. More at www.downtownmarketgr.com.

# # #

Contact: Erin Cataldo, 810-423-0017, erin@burchpartners.com