Madcap Coffee to Open New Cafe in Downtown Market

Posted on November 22, 2016 by Erin Cataldo

Madcap Coffee announced today it will open a third location in the Grand Rapids Downtown Market. The Downtown Market café is slated to open before the holidays, focusing on collaborations with other market vendors. The café’s clean, modern atmosphere is designed to align with the Downtown Market’s transparent layout.

Madcap Coffee Is Coming to The Downtown Market Grand Rapids

Prior to their mid-December opening, Madcap will be offering Downtown Market customers a taste of what’s to come on these dates:

 

  • November 25 and 26 -  Black Friday Weekend
  • December 7 - Downtown Market Winter Wonderland Event, 4 to 8 p.m.
  • December 9, 10, and 11 – 8 a.m. to noon

 

According to Madcap Coffee, this location will feel different from its two other cafés with a modern circular bar and bright, contemporary, and almost futuristic vibes. The design of this café is aimed at transparency, in order to highlight the intention and care that each of the baristas take in creating Madcap’s drinks. Customers can access the coffee bar at any point, as each piece of coffee equipment is built flush into the bar to allow for a clean, minimal space.

 

“We want to emphasize the consistency of a quality coffee experience, across all of our locations, and each location will feature a little something different. With our Downtown Market Café, we will strive to create an experience centric around transparency,” said Trevor Corlett, Madcap Coffee’s CEO, “The modern and intentionally chosen equipment work to highlight the baristas at the bar and the drinks that they are making for our customers.”

 

Madcap Coffee emphasizes a drive towards collaboration and accessibility in the design of their downtown café menu. This café will feature both a kid’s drink menu as well as a toast menu in collaboration with Field & Fire. The toast menu will serve to highlight local and fresh ingredients, and will be designed with the same level of intention as their drink menu. Also new to the menu is a signature drink, an Espresso Milkshake. Madcap Coffee is excited to provide options for both kids and parents, especially in a venue with something for everyone.

 

“Madcap is one the most recognized brands in West Michigan. Like our other Market Hall vendors, their focus is solely on their craft – the most perfect cup of coffee,” said Mimi Fritz, president and CEO of the Downtown Market. “Downtown Market guests have come to expect the very best from all of the local businesses in our Market Hall, and Madcap’s passion and quality is a perfect addition to that lineup.”

 

In addition to prepared food and drinks, Madcap’s Downtown Market café will have a retail component, featuring coffee and tea brewing equipment and accessories, Madcap-branded apparel, beverage containers and pre-packaged coffee.

 

For more information contact:

Madcap: Leslie at info@madcapcoffee.com

Downtown Market: Erin Cataldo, erin@burchpartners.com, (810) 423-0017