Downtown Market to Host First-Ever "Iron Chef"-Style "Market Masters" Competition
Posted on May 9, 2016 by Erin Cataldo
GRAND RAPIDS, Mich. May 9, 2016 – On June 24, the Grand Rapids Downtown Market will host their first-ever “Market Masters presented by KitchenAid,” an Iron Chef-Style competition pitting four teams of Downtown Market chefs and sous chefs against each other in a three-round live cooking contest. Like “Iron Chef,” each timed round will have a secret ingredient that the chefs must include as they develop their appetizer, main course or dessert recipes...on the spot.
Local “celebrity” judges will rate each contestant’s efforts, and choose two teams from the first two rounds to move on to the finals. Only one winner will emerge from the rivalries as “Market Master.”
Market Masters is presented by KitchenAid, located just south of Grand Rapids in St. Joseph, Mich. The event will be hosted by Chef Amy Sherman, host of “Behind the Mitten” and the “Great American Brew Trail,” and founder of West Michigan FarmLink and the local Slow Food chapter. Amy has most recently been involved in MLive’s “Michigan’s Best” series.
“The Downtown Market is a chef’s dream, with the combination of their state-of-the-art Teaching Kitchen, Incubator Kitchen, and Demonstration spaces,” said Mike Huie, Global Kitchenware Director of KitchenAid. “Our mission at KitchenAid is to become a complete kitchen brand centered around a lifestyle of culinary passion, which caters perfectly to the Downtown Market’s audience. Our new products, like the cookware and cutlery to be featured in Market Masters, were designed to inspire that audience to dive into their passion for great food.”
Huie went on to say, “We were thrilled to sponsor this event knowing it will cater to that passionate group that speaks the same language of hand-crafted food like we do, loves the enjoyment found in cooking like we do, and recognizes the importance of giving back to the community like we do. We believe this is the start of a great partnership with the Downtown Market to jointly educate and inspire the next generation of home cooks.”
Tickets for the event include a glass of bubbly, appetizers from Downtown Market favorites and an evening of entertainment. A cash bar will also be available, featuring fresh, specialty cocktails made with local spirits, as well as local brews and wine.
“What better way to get to know your favorite local chefs, than watching them wage a battle of wits…and knives?” said Sherman. “This competition will be three hours of comedy, drama, suspense and great local food, produced live before your eyes.”
Proceeds from the event will benefit the Downtown Market Education Foundation, which supports culinary and nutritional education, entrepreneur opportunities and local food production, with the goal of creating a healthier community lifestyle, The foundation supports access to, and promotion of, fresh healthy foods for all, including disadvantaged families and children.
WHEN: June 24, 7-10 p.m.
WHERE: Grand Rapids Downtown Market, 435 Ionia SW, Grand Rapids
About the Grand Rapids Downtown Market
The Grand Rapids Downtown Market is the region’s new choice for fresh, delicious foods and amazing public market merchants. The Market is a $30 million, self-sustaining, LEED-certified, mixed-use facility that brings together production, distribution, marketing and education about local foods and growing. It incorporates entrepreneur and experimentation space for both emerging and experienced food artisans and merchants including a 24-vendor Market Halland two full-service restaurants. More at www.downtownmarketgr.com.
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CONTACT: Erin Cataldo, 810-423-0017, email@example.com